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Nordic Digital Initiatives Address Economy, Environment

Enterprises in the Nordics have responded to rapid changes in recent years by launching digital transformations and taking the lead in environmental, social and governance (ESG) initiatives, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2022 ISG Provider Lens™ Digital Business Enablement and ESG Services report for the Nordics finds that digital technologies and third-party services have empowered organizations in the region as they adapted to the effects of the COVID-19 pandemic and the economic disruptions that followed, including challenges created by the war in Ukraine.

“Many Nordic enterprises have successfully changed the way they work to generate growth under difficult conditions,” said Anna Medkouri, partner, ISG EMEA. “Strategy and consulting services played major roles in making this possible.”

The region has been a pioneer in digital services and projects related to ESG objectives, and this activity is accelerating across both environmental and other use cases, ISG says. Many enterprises are implementing systems to accurately track and report scope 1, 2 and 3 emissions. ESG efforts in the Nordics also extend to other aspects of the United Nations Sustainable Development Goals (SDG), the report says. One project has used data analytics to analyze keywords used in a list of job requirements in an effort to attract more women candidates.

Supply chains in the Nordics have been constrained by conditions including materials shortages, rising costs, war-related disruptions and poor demand visibility, ISG says. The development of data-driven supply chains, which use analytics and AI to improve supply assessments and demand management, is a growing trend in the region, and providers are building specific offerings for this need. Supply chain modernization projects also increasingly address decarbonization and responsible sourcing of materials.

“Consumers in the Nordics want to see companies make a positive difference with their supply chains,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Service providers are enabling clients to track and report on the impact of their efforts.”

As in other regions, enterprises in the Nordics are adopting digital technologies to improve customer experience (CX) in the post-pandemic economy, the report says. Creating differentiated experiences for specific consumer segments, such as millennials and Gen Z, is a major trend in the Nordics. Offering green products for environmentally conscious consumers is another emerging requirement.

The report also explores other business services trends affecting companies in the Nordics, including skills shortages and early efforts by providers to build CX use cases for augmented and virtual reality and the metaverse.

The 2022 ISG Provider Lens™ Digital Business Enablement and ESG Services report for the Nordics evaluates the capabilities of 36 providers across four quadrants: Business Consulting Services, Customer Experience Services, Supply Chain Transformation Services, and Sustainability and ESG Services.

The report names Accenture, HCLTech, IBM and Wipro as Leaders in all four quadrants. It names Atos, Capgemini, TCS and Tietoevry as Leaders in three quadrants each. BCG, Cognizant, Deloitte Digital, EY, Infosys, LTI, McKinsey, PwC and Tech Mahindra are named as Leaders in one quadrant each.

In addition, GEP and Mindtree are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

The 2022 ISG Provider Lens™ Digital Business Enablement and ESG Services report for the Nordics is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit

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