SAFFRON
Saffron Brand Consultants has launched the Tourism City Brand Barometer 2022, a proprietary biannual study that measures which cities from around the world have the strongest brands to attract international tourism. Overtaking Paris and London, Tokyo has built the strongest tourism city brand according to this new research conducted by the independent global brand consultancy.
After the Business edition in 2021, the 2022 City Brand Barometer analyses the highly competitive post-pandemic landscape, and measures 104 of the most relevant cities to the global tourism industry. To define the strength of each city’s ‘tourism brand’ Saffron assessed their ‘buzz,’ or the perception of each city, and combined it with their ‘assets’ such as weather, cost, number of attractions, overall infrastructure and development. Breakout lists highlighted include the Top Ten, the Challengers, the Underperformers and the Ones to Watch.
First released in 2008, the City Brand Barometer has analysed city tourism and business brands throughout the years. This is the first CBB tourism report in which Tokyo has reached number one. The CBB 2022 report includes comparative case studies on city brands in Spain, Japan, and Saudi Arabia, and Challengers Abu Dhabi and Jaipur, and One to Watch Miami.
Ben Knapp, Chief Growth Officer and place brand practice leader at Saffron commented: “As travel reaches pre-pandemic levels, competition for the attention and spending power of tourists is more intense than we’ve seen over the past 15 years. This implies that in order to be relevant and differentiated, cities need to be clear on what assets their brand is built on and how they can best generate buzz internationally.”
###
Access the full report, results, methodology, and case studies at https://cbb22.saffron-consultants.com/
Visual assets here.
To view this piece of content from cts.businesswire.com, please give your consent at the top of this page.
View source version on businesswire.com: https://www.businesswire.com/news/home/20221111005209/en/
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
Phenom Named Strategic Leader in 2025 Fosway 9-Grid™ for Talent & People Success for Second Consecutive Year29.10.2025 14:30:00 CET | Press release
Positioning Recognises Phenom Applied AI Phenom, an applied AI company that helps organizations hire faster, develop better and retain longer, has been named a Strategic Leader in the 2025 Fosway 9-Grid™ for Talent and People Success for the second consecutive year, changing their position by demonstrating increased performance for enterprises while lowering the total cost of ownership. The placement is a testament to the value delivered by its AI, automation and experience approach. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029195746/en/ Phenom has been named a Strategic Leader in the 2025 Fosway 9-Grid™ for Talent and People Success for the second consecutive year, changing their position by demonstrating increased performance for enterprises while lowering the total cost of ownership. The placement is a testament to the value delivered by its AI, automation and experience approach. Fosway Group identifies Strategi
Ferring Pharmaceuticals to Explore Strategic Options for Rebyota®29.10.2025 14:00:00 CET | Press release
As part of our ongoing transformation to sharpen our focus, we have decided to explore strategic options for Rebyota® (faecal microbiota, live – jslm). To date, more than five thousand patients suffering from recurrent Clostridioides difficile infection (rCDI) have found new hope when treated with Rebyota®. Without commercial critical mass in this therapy area at Ferring, we believe that this first-in-class, innovative product could benefit many more patients with a new approach to its continued commercialisation. As a result, Ferring will reduce commercial efforts in the United States while ensuring uninterrupted access for patients. Approved by the U.S. Food and Drug Administration (FDA) in 2022, Rebyota® was the first FDA-approved faecal microbiota transplant, indicated for the prevention of rCDI in adults following antibiotic treatment for recurrent CDI. This milestone marked a significant advancement in understanding the role of the human microbiome in health and disease. Ferring
GigaDevice GD32F5xx and GD32G5xx Software Test Libraries (STL) Receive TÜV Rheinland IEC 61508 Functional Safety Certification29.10.2025 14:00:00 CET | Press release
GigaDevice, a leading semiconductor company specializing in Flash memory, 32-bit microcontrollers (MCUs), sensors, and analog products, announced that its GD32F5xx and GD32G5xx Software Test Libraries have received IEC 61508 SC3 (SIL 2/SIL 3) functional safety certification from TÜV Rheinland. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251029124621/en/ Certificate This milestone expands GigaDevice’s functional safety portfolio, which already includes the GD32H7 and GD32F30x STLs, and now covers a broad range of MCUs with Arm® Cortex®-M7, Cortex®-M4, and Cortex®-M33 cores. Building on this foundation, GigaDevice will continue to deliver high-performance and safety-focused hardware and software solutions for key applications such as industrial control, energy and power, and humanoid robotics. With the growing emphasis on safety across industries like industrial automation, functional safety has become a critical considerat
375ai Launches Data Layer for the Physical World on Solana29.10.2025 14:00:00 CET | Press release
375ai, an edge data intelligence company transforming the physical world into structured, machine-readable insights, today announced the launch of its mainnet on Solana. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251028976994/en/ 375ai Launches Data Layer for the Physical World The physical world is generating more data than ever before, but most of it is invisible. Traffic systems, advertising platforms, and governments still rely on outdated infrastructure and fragmented data sources to understand how people and goods move through cities. Centralized data pipelines are expensive, slow, and often limited to incomplete or delayed insights. Meanwhile, AI systems are hungry for real world context not just synthetic inputs. Without structured, real time data, they can’t power smarter mobility, logistics, and safety solutions. 375ai enables real world data capture, unlocking a new category of physical AI infrastructure. At l
Hercle Raises $60M to Scale Institutional-Grade Infrastructure for Global Money Movement29.10.2025 13:30:00 CET | Press release
Round includes $10 million in equity, led by F-Prime, and a $50M credit facility to support global expansionSince launch, Hercle’s platform has processed over $20B in transactions, settling multi-million cross-border flows in stablecoins, digital assets, and fiat within minutes Hercle, an institutional infrastructure platform bridging stablecoins, digital assets, and cross-border settlement, today announced $60 million in new capital. The round features a $10 million equity investment led by F-Prime, with participation from Fulgur Ventures and Exponential Science, alongside a $50 million credit line to support the expansion of institutional services and global growth initiatives. To date, Hercle’s platform has processed more than $20 billion in transactions, enabling global institutions to move millions of dollars across borders and digital assets in minutes. Hercle was built to bridge a critical infrastructure gap in the evolving stablecoin and digital asset ecosystem. As institutions
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom