OR-ASKNICELY
AskNicely , the customer experience platform for people-powered businesses, today announced the opening of its first European office in Amsterdam. The company is headquartered in Portland, Oregon and recently expanded its original office in Auckland, New Zealand.
“Amsterdam has become a hub for innovation,” said AskNicely co-founder and CEO Aaron Ward. “We recognize the potential of the city’s incredible talent pool, its world-class infrastructure, and the vibrant growth that has fueled the Amsterdam tech scene.”
The European office was added in response to customer demand, and to accelerate the company’s growth plans. In 2019, AskNicely raised $10 million in Series A funding and expanded on its core NPS software by launching the world’s first mobile customer experience coaching app, which helps companies consistently deliver on their brand promise by using real-time feedback to coach employees.
“I am delighted that AskNicely has chosen to set up its operations in the Netherlands and house its European activities here,” said Jeroen Nijland, Commissioner at the Netherlands Foreign Investment Agency (NFIA), from the Dutch Ministry of Economic Affairs. “AskNicely selecting the Netherlands is further proof that our country is very attractive for global businesses operating at the forefront of information and technological developments.”
The expansion is led by Vice President and General Manager Europe Kyle Bolster, who previously served as the first AskNicely sales leader and developed the company’s go-to-market strategy. Bolster plans to add up to a dozen Amsterdam employees across sales and customer success teams over the next year, focused on growth and providing exceptional service to existing European clients.
“We’re here to make our users’ lives easy. Thanks to AskNicely, we continuously improve our understanding of our users’ wants and needs,” said Ali Niknam, founder and CEO of European challenger bank bunq . “Welcome to Europe, AskNicely!”
AskNicely was founded in New Zealand in 2014, and the company’s 27-person technology and engineering staff remain based in Auckland. In 2017, AskNicely opened its first U.S. office in Portland, Oregon. Now the company’s official headquarters, its Portland office is home to 50 employees across marketing, sales, customer success, finance and human resources.
“We understand the importance of having localized staff to support our customers,” said Ward. “But we also prioritized choosing a European home that aligns with our company culture, which is very important to us. We chose to base our U.S. operations in Portland because of its commonalities with New Zealand: its culture, its affordable standard of living, and its ethos around customer experience. We feel that Amsterdam shares much of the same DNA and will be the ideal place for AskNicely to flourish in Europe.”
About AskNicely
AskNicely helps people-powered businesses deliver on their brand promise every day. Over a thousand companies around the globe trust AskNicely to understand and improve their customer experience, using the Net Promoter Score (NPS) framework for measurement and the principle of positive recognition for motivating front-line employee performance. Learn more at asknicely.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20200122005751/en/
Link:
About Business Wire
Subscribe to releases from Business Wire
Subscribe to all the latest releases from Business Wire by registering your e-mail address below. You can unsubscribe at any time.
Latest releases from Business Wire
De’Longhi Launches the Perfetto 3.0 Global Campaign Starring Brad Pitt to Solidify Its Worldwide Coffee Leadership8.9.2025 19:43:00 CEST | Press release
Premiered at the Venice Film Festival, the new campaign captures the emotions and experience of the Perfetto coffee ritual De’Longhi has launched its third global campaign centered on the world of coffee on the occasion of the 82nd Venice Film Festival, where the brand is a supporter and present with special activations. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250908690655/en/ Brad drinking coffee The new campaign reflects De’Longhi’s continued evolution into alifestyle brand rooted in Italian design and innovation. This 3rd chapter builds upon a proven track record from recent years, which has supported the Group in growing the business and solidifying its market leadership. This campaign is set to be the Group's most extensive to date, with significant consumer reach across all traditional, digital, and social media channels, engaging and targeting the broadest possible audience among coffee lovers and prospective c
Second Front Systems to Launch Game Warden® Platform on AWS European Sovereign Cloud8.9.2025 18:31:00 CEST | Press release
Availability on AWS European Sovereign Cloud will enable accelerated ISV compliance and deployment while meeting stringent data sovereignty requirements. Second Front Systems (2F), a Technology Partner in the Amazon Web Services (AWS) Partner Network (APN), today announced that its 2F Game Warden® platform will be available on AWS European Sovereign Cloud. The announcement builds on Second Front's deep technical expertise and proven customer success in delivering security solutions on AWS. Organizations across Europe face complex regulatory requirements, including Germany's C5, and the EU's Digital Operational Resilience Act (DORA) and NIS2 Directive. The availability of 2F Game Warden on AWS European Sovereign Cloud provides a pre-validated solution that helps customers meet these stringent compliance requirements while maintaining data residency within EU borders. “Digital sovereignty isn’t just about compliance—it’s about building trust and resilience,” said Tyler Sweatt, CEO of Sec
Experian Ranked 6th in 2025 IDC FinTech Rankings: Top 1008.9.2025 18:15:00 CEST | Press release
Places in the top-10 global technology providers for the fourth consecutive year Experian today announced that it was ranked 6th in the 2025 IDC FinTech Rankings: Top 100, rising one spot from last year’s rankings and placing in the top-10 global technology providers for the fourth consecutive year. The FinTech Rankings feature enterprise companies from around the world that serve multiple industries and generate significant revenues from the financial services and FinTech industries. “Experian helps financial services organizations tackle their toughest business challenges by delivering continuous innovation in AI decisioning, advanced analytics, and fraud prevention,” said Alex Lintner, CEO of Experian Technology & Software. “As one of the world’s largest FinTech companies, this recognition underscores how we empower customers globally to accelerate operations, expand financial inclusion, reduce risk with transformative AI, and ultimately drive stronger business results.” A prime exa
Balsam Hill Proudly Announces Its Commitment to a More Sustainable Christmas Tree8.9.2025 18:00:00 CEST | Press release
Balsam Hill®, the global leader in high-quality, true-to-nature, reusable, artificial Christmas trees and holiday décor, proudly announces an innovation in how its heirloom-quality Christmas trees are now being made using more sustainable materials. Since 2006, Balsam Hill has been committed to reusability, quality, realism, and innovation in the Christmas trees its millions of customers have come to love. In that spirit, Balsam Hill is proud to be the first retailer in the world to offer Christmas trees with True Needle® tips made with plant-based polyethylene, derived from sugarcane, not fossil fuels. And just as exciting, as of the holiday 2025 season production line, all the brand’s other True Needle trees will now incorporate 30% post-consumer GRS-certified recycled polyethylene made from tear-away water bottle caps. Both changes were made without sacrificing the quality controls and safety considerations required for each Balsam Hill tree, including the company’s three-year warra
Xsolla and Global Game Jam Announce a New Webinar to Help Indie Developers Grow Player Bases and Generate First Sales for Their Games8.9.2025 18:00:00 CEST | Press release
Practical Strategies For Attracting Players And Monetizing Games Will Be Shared In A Live Panel Featuring Xsolla Leaders, Game Developers, And Industry Experts Xsolla, a leading global video game commerce company, announces a new collaboration with Global Game Jam (GGJ) to host a live webinar for indie developers titled “From Zero to 1K: Growing Your Player Base and Making Your First $$.” The session will take place on Tuesday, September 9, 2025, at 10:00 AM PT, offering actionable strategies to help developers attract their first audience and begin generating sustainable revenue. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250908673871/en/ (Graphic: Xsolla) Bringing together game industry leaders and experienced developers, the event will provide beginner-friendly insights on how to make a game appealing to players while establishing effective monetization tactics. Attendees will learn how to avoid common early mistakes
In our pressroom you can read all our latest releases, find our press contacts, images, documents and other relevant information about us.
Visit our pressroom