Théa Leveraging Cegedim Relationship Management's OneKey™ Global Healthcare Professional Database Across Seven European Countries to Significantly Optimize Enterprise Data Quality and Freshness

Pharmaceutical Leader Enjoying Improved Targeting, Segmentation and Local Data Privacy Compliance through OneKey, the World-Leading Healthcare Professional Database

Cegedim Relationship Management today announced that Théa has fully deployed OneKey™, the world-leading healthcare professional (HCP) database, across its European business units in Norway, Finland, Denmark, Sweden, Turkey, Poland and Germany. Théa, an independent R&D-centered pharmaceutical company, holds a leadership position in the key therapeutic area of ophthalmology by pioneering a new generation of eye care products. Cegedim Relationship Management continues to drive innovation as the leader in Data Management solutions exclusive to the international Life Sciences industry.

Complete, Tailored and Continuously Updated HCP Database to Deliver Improved Stakeholder Understanding and Relationship-Building

As governments forge ahead with drastic initiatives focused on reducing healthcare costs, Life Sciences companies look at improving their commercial operations. In order to improve relationships with industry decision makers and stakeholders, leading companies invest in comprehensive HCP reference databases that enable the most optimized market knowledge.

Théa sought the Cegedim Relationship Management OneKey database to gain access to the solution’s full panel of European eye care HCPs, in order to increase their universe of targets and enhance overall performance in targeting and segmentation strategies. Théa’s diverse European business units benefit from OneKey’s robust capability to seamlessly adapt to each country’s data privacy laws – expertly ensuring continued compliance. Further, OneKey features the most superior data quality via systematic phone validation, real time updates, consistent database cleansing and constant inflow of new customer information. OneKey enables Théa commercial teams with fresh and unique market insights that foster long-term relationships with new and existing stakeholders.

“The OneKey database reflects the real image of current medical professionals and workplaces throughout Europe. And with our constantly evolving market, the solution’s robust data quality helps facilitate valuable improvements in our commercial operations,” said Fabrice Michel, Global Marketing Head, Théa. “We look forward to leveraging continued benefits from the breakthrough data solution and our partnership with Cegedim Relationship Management.”

According to the agreement, Théa has also selected OneKey Connect which bridges the gap between their CRM system and the OneKey database to enable further data quality improvements and updates.

“We designed OneKey with user-designed and flexible functionalities that easily adapt to companies’ current systems and can support their data privacy compliance procedures, which is a vital asset in Europe’s increasingly fragmented market structure,” said Stefan Janssens, President EMEA, Cegedim Relationship Management. “OneKey strengthens companies’ CRM efficiency with the best coverage of HCP networks, coupled with consistent updates from our in-house database experts, in order to support deeper understanding of their market and stakeholder networks.”

About Cegedim Relationship Management:		Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: www.cegedim.com/rm .
About Cegedim:		Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com .

Contact:

Drew BUSTOS
Cegedim Relationship Management
Global Communications
Tel.: +1 (908) 443.2451
drew.bustos@cegedim.com
or
Aude BALLEYDIER
Cegedim
Media Relations
Tel.: +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr