BOKU Launches Complete Mobile Payments Platform for Mobile Network Operators: “BOKU® Accounts”

MNO-centric solution provides subscribers with a universally accepted mobile payment solution, allows any merchant to create and send offers to mobile subscribers

BOKU, Inc., the global leader in on-line mobile payments, today expanded their payments technology to cover full e-commerce and retail point-of-sale with the announcement of BOKU Accounts. The solution builds upon BOKU’s extensive experience of working directly with Mobile Network Operators (MNOs) and offers a new, smarter payment experience for MNOs, their subscribers and merchants.

The BOKU Accounts platform allows MNOs to issue their subscribers an MNO-branded mobile payment account accessible via both mobile device and the Web. The account allows subscribers to make payments online, in-app, and in-store. In-store purchases via BOKU accounts will be enabled anywhere MasterCard is accepted. Participating subscribers receive personalized deals and access to loyalty programs from their favorite merchants, saving them money, while offering unprecedented, real-time visibility into their spending and budgets. Additionally, subscribers can send and receive money via person-to-person transactions completed via phone.

“BOKU Accounts brings together the best parts of mobile payments and technology, leveraging NFC, smartphones and global payment networks for a better consumer experience.” Said Mark Britto, BOKU CEO. “We are leveraging the power of the device in your pocket to improve every transaction you make, anywhere in the world, and helping our MNO partners expand into the off-line world, while bringing tremendous value to their subscribers and merchants alike.”

A mobile subscriber will receive a BOKU Account from their MNO, which includes:

• An MNO-branded mobile payments account
• Online and mobile access (Web, iPhone, Android, and HTML5)
• Personalized offers delivered right to the phone
• Immediate spend visibility and tracking with real-time alerts
• The ability to make payments anywhere, any way customers choose: using a card, NFC sticker, or NFC phone linked to the account.
• The ability to make direct payments to other BOKU Account holders

The BOKU Accounts platform has been developed as a turnkey, white label mobile payments solution for MNOs around the world that integrates easily with any existing system and will support any mobile device. MNOs can seamlessly give their subscribers an all-in-one, bank-grade mobile payments solution that is universally accepted both on-line and in the physical world. By adding mobile payments to their product offerings, MNOs increase their revenue and differentiate themselves in a constantly evolving market.

Merchants also gain the ability to connect with millions of mobile subscribers around the world, without any change to their current checkout systems. Merchants create easy-to-manage loyalty programs as well as highly targeted offers to reach millions of potential customers. Targeted customers receive the offers via mobile app, SMS, push notification, or online. The custom web management system also provides merchants with sophisticated analytics so they can manage and modify these programs over time to maximize consumer redemption and repeat business.

About BOKU:

BOKU, the leading online mobile payments company, brings bank-grade payments technology and mobile users together, creating a trusted, accessible platform for consumers, merchants and carriers alike. Based in San Francisco with offices in Europe and Asia, BOKU reaches nearly 4 billion consumers worldwide, across 66 different countries. Leading Silicon Valley entrepreneurs and venture capitalists fund BOKU including Andreessen Horowitz, Benchmark Capital, DAG Ventures, Index Ventures and Khosla Ventures. For more information visit: www.boku.com

Useful Links:

BOKU website: http://www.BOKU.com

Media Kit: http://www.BOKU.com/press/media/

Contact:

For BOKU, Inc. in the United States
David Speiser, 650-516-6635
david@drsmedia.com