Recordati Implementing Cegedim Relationship Management’s Leading CRM Solution, Mobile Intelligence™, across the Enterprise
13.3.2012 18:43:50 CET | Business Wire | Press release
Mobile Intelligence to Meet the Unique Needs of Primary, Specialty, Key Account Management and Over-the-Counter (OTC) Commercial Teams from a Centralized Core to Enable Flexible and Cost Efficient CRM Operations
Cegedim Relationship Management , the world’s leading provider of Life Sciences-specific Customer Relationship Management (CRM) solutions, today announced that Recordati is upgrading its legacy CRM systems to Mobile Intelligence™, as its next-generation CRM solution across Europe. Recordati, which is dedicated to the research, development, manufacturing and marketing of pharmaceuticals, will use Mobile Intelligence for its Primary Care, Specialty, Key Account Management and Over-the-Counter commercial teams.
Maximizing Stakeholder Interactions & Achieving Cost Efficient CRM Operations
Life Sciences commercial teams seek to maximize the limited time spent with their stakeholders. These teams seek to rely on their CRM solution to minimize administrative tasks while enabling the latest technology available to make their interactions more valuable for their stakeholders. At the same time, Life Sciences sales operations teams seek to optimize the performance and management of their CRM solution to achieve cost efficient operations while quickly responding to changing requirements imposed by the business.
Mobile Intelligence was specifically designed for Life Sciences commercial users who are always on-the-go. Therefore, Mobile Intelligence features an intuitive Graphic User Interface (GUI) for increased user adoption, with the GUI being identical whether the user is online or offline. Its robust functionality enables users to minimize administrative tasks and focus on building lasting relationships with their stakeholders.
“We looked for and found a proven Life Sciences CRM solution that met our needs for flexibility, powerful configuration tools and support of multiple commercial teams from one system,” stated Giovanni Recordati, President and CEO at Recordati. “Mobile Intelligence enables us to meet the varying business needs from multiple countries while managing global and regional business rules from one system. In addition, its identical user interface when online or offline will enable increased user productivity.”
Mobile Intelligence’s powerful and unparalleled hierarchical system architecture enables Life Sciences companies to manage local, regional and global business rules seamlessly from one central core. This enables them to minimize costs and quickly implement CRM changes across the enterprise.
“Customer upgrades are a great indication of our track record for meeting business needs. Mobile Intelligence has been designed to minimize administrative tasks so that users can focus on building stronger relationships with stakeholders,” explained Laurent Labrune, Chief Executive Office at Cegedim Relationship Management. “In addition, Mobile Intelligence enables companies to better manage their CRM operations while quickly implementing their global, regional and local business changes from a centralized system.”
| About Cegedim Relationship Management: |
Cegedim Relationship Management is the Life Sciences industry’s
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company’s
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the world’s
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group. |
||
| About Cegedim: |
Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).
|
||
Contact:
Cegedim Relationship Management
Global Communications
Drew
BUSTOS,
+1-908-443-2451
drew.bustos@cegedim.com
or
Cegedim
Media
Relations
Aude BALLEYDIER,
+33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr
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