Laboratorios Casen Fleet Implements Cegedim Relationship Management’s Award Winning* Mobile Intelligence for iPad™ Cloud Based CRM Solution, Seamlessly Integrated with the World-Leading OneKey™ Healthcare Professional (HCP) Database

Pharmaceutical Company Benefits from Better Market Knowledge and Commercial Efficiency via Next Generation CRM Solution Natively Integrated with Superior Healthcare Professional Data

Cegedim Relationship Management today announced that Laboratorios Casen Fleet has implemented and deployed Mobile Intelligence for iPad™ as their centralized Customer Relationship Management (CRM) platform in Spain and Portugal via a shared cloud service. Both field and home office users of Laboratorios Casen Fleet’s Primary, Specialty and OTC sales force will utilize the solution’s intuitive graphical user design that will maximize their limited time with stakeholders. Laboratorios Casen Fleet is a Spain-based niche pharmaceutical company which drives a leadership position in pediatric and gastroenterological areas by delivering added-value prescription and over-the-counter (OTC) therapies.

Achieving More through Increased System Usability, Market-Specific HCP Data and Unmatched System Governance Capabilities

Extreme healthcare reform in both Spain and Portugal has created a lasting effect on the Life Sciences market. In addition, companies offering a diverse product portfolio of OTC and prescription therapies face an additional layer of IT system management complexity. Consequently, leading Life Sciences companies are implementing industry-specific CRM solutions that seamlessly integrate and adapt with their complex business models.

The award winning, cloud-based Mobile Intelligence for iPad enables Laboratorios Casen Fleet to achieve better governance through deeper system controls for cost, scalability and configuration due to the solution’s unmatched flexible system architecture. The company’s Primary, Specialty and OTC commercial representatives are leveraging the intuitive graphical user interface that fosters increased usability. They also benefit from OneKey, the world’s most comprehensive HCP database, as it enhances all aspects of their CRM platform – empowering Laboratorios Casen Fleet with information to better profile, target and connect with pediatric and gastroenterological stakeholders throughout Spain and Portugal.

“We required a solution that could easily integrate with our unique product portfolio and distinctive market. Mobile Intelligence offers the robust functionalities that we need in our markets,” said Rafael Mella, EMEA Strategic Planning & Commercial Operations Director, Laboratorios Casen Fleet. “We have been impressed by the intuitive targeting/profiling modules and the institution direct sales integration. In addition, we have experienced valuable collaboration that fosters increased efficiency and productivity.”

“As Life Sciences companies in Portugal and Spain are navigating cost-cutting healthcare reforms, Laboratorios Casen Fleet now leverages Mobile Intelligence for iPad and OneKey in order to discover growth potential in both the prescription and OTC market,” said Stefan Janssens, President EMEA of Cegedim Relationship Management. “Our solution’s local, regional and global adaptability, deep system governance capabilities and field user specific modules enable companies with the breakthrough technology advantage needed in today’s globalized industry.”

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)

About Cegedim Relationship Management:	Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: www.cegedim.com/rm . Follow Cegedim Relationship Management on LinkedIn and Twitter .
About Cegedim:	Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field. Cegedim supplies services, technological tools, specialized software, data flow management services and databases. Its offerings are targeted notably at healthcare industries, life sciences companies, healthcare professionals and insurance companies. The world leader in life sciences CRM, Cegedim is also one of the leading suppliers of strategic healthcare industry data. Cegedim employs 8,200 people in more than 80 countries and generated revenue of €911 million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM). To learn more, please visit: www.cegedim.com .

Contact:

Cegedim Relationship Management
Global Communications
Drew BUSTOS, +1-(908)-443-2451
drew.bustos@cegedim.com
or
Cegedim
Media Relations
Aude BALLEYDIER, +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr