Ströer Group Spurs on Digitalization
Ströer Group Spurs on Digitalization
With two European pilot projects, Ströer tests new digital outdoor advertising / Outdoor TV launched in Turkey / Installation of Infoscreen network in Warsaw underground stations
The Ströer Group, Germany’s leading and Europe’s third-ranking provider of outdoor advertising, is driving poster digitalization forward with two projects in major European cities. The new “Outdoor TV“ project was recently launched in Turkey’s capital Ankara, now connecting screen on busy thoroughfares and in underground stations for the first time. 30 screens are currently available in Ankara.
In Warsaw, the capital of Poland, 23 Ströer Infoscreens are available in six underground stations. In a few months, Ströer will expand the network with 11 additional screens in five more stations.
Udo Müller , Board Chairman of Ströer Out-of-Home Media AG explains: “Our pilot projects are a big step towards the digitalization of our media. The most important benefits for our customers include short lead times, more options for campaigns with multiple motifs and individual advertising updates depending on the time of day or the region.”
For the development of the new projects abroad, Ströer utilized the competence of its subsidiary, Ströer Infoscreen. With more than 240 digital screens in underground and elevated train stations, mainline railway stations and airports, Ströer Infoscreen is present in 19 cities across Germany, which makes the company the German market leader in electronic poster advertising.
While the project in Poland relies on Infoscreen technology with a mix of news, weather forecasts, sports, culture and advertising, Outdoor TV Turkey has a completely new approach. The network of screens on the streets and in underground stations offers new possibilities of synchronizing content above and below. Thanks to the latest technology, the outdoor TV screens are brighter, sharper and have a higher outdoor visibility than regular digital advertising media.
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Contact:
Ströer Out-of-Home Media AG
Stefanie Roßner, Assistant Head
of Corporate Communications
Tel. 02236/9645-283
Fax:
02236/9645-6283
Email: srossner@stroeer.de
www.stroeer.com
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