YKK
YKK Corporation (Head office: 1 Kanda Izumi-cho, Chiyoda, Tokyo) has produced the short film “AUTO CAMPING” as part of its efforts to widely promote its corporate brand and zippers. The film, which tells the story of a family at a campsite using automatic zippers, is slated to be released on Monday, November 6 on YKK’s official YouTube channel (https://www.youtube.com/user/YKKfastening ) and YKK’s official website. It will also be distributed as a commercial ad on YouTube.
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171105005006/en/
Automatic zippers are a product featured in “FASTENING DAYS,” a short
animated film series produced by YKK from 2014 to 2017, which has
garnered a total of over 26 million online views. YKK set out to make
the product a reality. With automatic zippers, it is possible to open
and close the zipper by remote control using a smartphone. YKK
anticipates that automatic zippers will be used not only with industrial
materials, but in a diverse array of fields, including the apparel
industry, in the future.
YKK has produced the new “AUTO CAMPING”
film to share the YKK Fastening Products tag line, “Little Parts. Big
Difference.” with the world through the theme of automatic zippers,
which are currently under development. It tells the story of a family
visiting a slightly futuristic campsite that ends up having a wonderful
night by using automatic zippers.
Through branded content such as
this, YKK is expressing its business stance of taking on the challenge
of creating new products.
Movie URL: http://www.ykkfastening.com/fasteningdays/
About YKK Corporation
The YKK Group operates in 70 countries
and regions around the world, with a global business management
structure covering 6 regions. Its core business segment is Fastening
Products (zippers, snaps, buttons etc.).
Company name: YKK Corporation
President: Hiroaki Otani
View source version on businesswire.com: http://www.businesswire.com/news/home/20171105005006/en/
Contact:
PR Office re: Short Film “AUTO CAMPING”
(PR company INITIAL Inc.)
YKKdougaPR@vectorinc.co.jp
or
YKK
Corporation
Corporate Communications Group
Hiroki Ishimaru
h-ishimaru@ykk.co.jp
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