SHISEIDO
Shiseido Company, Limited (hereinafter “Shiseido”)(TOKYO:4911) supports “teamLab: A Forest Where Gods Live Art Exhibition presented by Shiseido”, hosted by Mifuneyama Rakuen and teamLab Inc. (hereinafter “teamLab”). The exhibition was first held by teamLab in 2015 based on the concept “Nature Becomes Art”; this year marks the third edition, with Shiseido supporting the event for the first time.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20170728005181/en/
The venue, Mifuneyama Rakuen (Takeo, Saga Prefecture, Japan) is a 500,000 square meters park, home to flowers and trees of all seasons, such as cherry blossoms and azaleas. It is towered over by Mt. Mifune, which resembles a Chinese ship and is said to be the place where the legendary Empress Jingu moored her ship on her way home from the ancient kingdom of Silla.
This year, the venue hosts 14 exhibits: 13 artworks produced by teamLab with the use of projection mapping and other technologies, including light and sound. The 14th exhibit is a joint production with WASO, the new brand SHISEIDO skincare line, to convey WASO’s concept of “All things beautiful come from nature”.
360 Degrees Video “A Forest Where Gods Live Art Exhibition”
Aim of Collaboration
The name
“Shiseido” comes from a passage in the Yi Jing,
the
Chinese
classic literature, which reads, “Praise the virtues of the Earth, which
nurtures new life and brings forth significant values.” Based on the
corporate mission to “inspire a life of beauty and culture”, Shiseido
has built a unique sense of beauty throughout its 145 years of history.
The spirit of new value creation, reflected in Shiseido’s company name underlines its art and culture support activities. In 1919, the first Shiseido president, Shinzo Fukuhara founded the Shiseido Gallery (Ginza, Tokyo) in order to support young up-and-coming artists, and in 1978, Shiseido Art House (Kakegawa, Shizuoka) was opened. Both spaces host exhibitions of various artworks and disseminate information on art and culture, offering beauty that anticipates the change of times.
The present collaboration fuses Shiseido’s tradition of placing value on beauty, and teamLab’s revolutionary and buzz-generating digital art, taken to a new level by technology. Through this project, the companies aim to offer new value that will surprise and excite audiences worldwide.
|
Event Outline |
||
| Title: | “teamLab: A Forest Where Gods Live Art Exhibition presented by Shiseido” | |
| Venue: | Mifuneyama Rakuen (Takeo, Saga Prefecture, Japan) | |
| Term: | July 14th - October 9th , 2017 | |
| Hours: | July 14th - August 14th 20:00 - 22:30 (last admission: 22:00) | |
| August 15th - October 9th 19:30 - 22:30 (last admission: 22:00) | ||
| Admission fee: | Adults: 1600 yen; high school & junior high school students: 1200 yen; elementary school students: 800 yen; babies and children under school age: free | |
Collaborative Exhibit
Title: WASO
Tea House – “Flowers Bloom in an Infinite Universe, inside a Teacup”
The
exhibit occupies a special tea house located in the park. The visitors
can enjoy an original tea based on five ingredients (carrot, loquat
leaf, tofu, white jelly mushroom, and honey) that are featured in the
new skincare line WASO by brand SHISEIDO. The experience fuses the
concept of WASO, “All things beautiful come from nature”, with that of
the exhibition, “Nature Becomes Art”. Through the act of drinking tea,
one can appreciate the original taste of the ingredients, but at the
WASO tea house, the experience becomes art, allowing the visitors to
explore the world of WASO through the five senses.
WASO
WASO is a new skincare line by
brand SHISEIDO, which operates in 88 countries and regions worldwide.
The new products will be released in July 2017, targeting Millennials in
the USA and some Asian countries with the concept of “Feel beautiful in
your own skin with skincare that makes the most of the ingredients”.
WASO is based on the philosophy of Washoku,
the tradition of
Japanese
food, which respects the uniqueness and natural flavor
of each ingredient. WASO restores the ideal moisture balance in the skin
and focuses on skincare concerns like dryness, oiliness, and visible
pores. The line is step-free, so the products can be combined to one’s
taste in order to bring out their unique natural beauty.
Mifuneyama Rakuen
Mt. Mifune,
literally “her majesty’s ship”, derives its name from the legend that
Empress Jingu moored her ship here on her return from the ancient
kingdom of Silla. It is 210 meters high and is the symbol of Takeo City,
Saga Prefecture, Japan. Mt. Mifune appeared in school hymns since
ancient times, and is a fond memory for many who were born or raised in
Takeo. The magnificent mountain, towering serenely over the city, has a
personality of its own. Against the backdrop of this Mt. Mifune lies
Mifuneyama Rakuen, its abundant natural colors changing with every
season. The Park was designated as a National Place of Scenic Beauty,
the first of the kind in Saga Prefecture, in 2010.
|
teamLab |
||
| Company name: | teamLab Inc. | |
| Representative Director: | Toshiyuki Inoko | |
| Address: | Tosetsu Hongo Bldg. 5F, 1-11-6 Hongo, Bunkyo-ku, Tokyo, Japan | |
| Established: | March 2001 | |
| Business activities: | A collective, interdisciplinary creative group that brings together professionals from various fields of practice in the digital society: programmers, engineers, CG animators, artists, mathematicians, architects, web and print graphic designers and editors. Referring to themselves as "ultratechnologists," the group aims to go beyond the boundaries between art, science, technology and creativity, through co-creative activities. | |
| HP: | ||
| Exhibition details: | ||
|
YouTube: |
||
View source version on businesswire.com: http://www.businesswire.com/news/home/20170728005181/en/
Contact:
Shiseido Company, Limited
Tatsuyoshi Endo, +81-70-3852-2708
Corporate
Communications Division
tatsuyoshi.endo@to.shiseido.co.jp
Link:
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