OUR NEW STRATEGY – SAIL’27

Setting sail for the next five-year journey, Carlsberg today announces its new five-year strategy: SAIL’27.

An evolution of SAIL’22, SAIL’27 is built around our purpose of brewing for a better today and tomorrow, and our ambition of being the most successful, professional and attractive brewer in our markets.

SAIL’22 has served our business well, and today Carlsberg is a very healthy and strong company. With our new SAIL’27 priorities, we will continue our successful journey, seeing appealing long-term growth opportunities. We are therefore increasing our financial ambitions towards 2027:

• Organic revenue growth of 3-5% CAGR
• Organic operating profit growth above revenue growth.

CEO Cees ’t Hart says: “SAIL’27 is the exciting next step in the evolution of Carlsberg. Co-created by a large group of employees and leaders, and built around our purpose, SAIL’27 has clear choices for brands, categories, markets and capabilities, and steps up our ambitions for top- and bottom-line growth. In April, we will launch our new Together Towards ZERO and Beyond sustainability programme with a broader scope and an increased ambition level.”

Deputy Chair Henrik Poulsen says: “The Supervisory Board is very satisfied with the strong execution of SAIL’22 by the leadership team and all our colleagues around the world. As the incoming Chair, I believe SAIL’27 sets the right direction for Carlsberg. It’s based on the Group’s strong heritage and purpose, and the Board is confident that Carlsberg will continue to create long-term value for all stakeholders.”

Read about our new strategy in the attached document.

Contacts

Investor Relations:  
Peter Kondrup +45 2219 1221      
Iben Steiness +45 2088 1232

Media Relations:   
Nina Brønden Jakobsen +45 4186 1391
Christian Wulff Søndergaard +45 3144 7965

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