
New WSA Clinical Studies Link Sound Preference to Higher Hearing Aid Conversion12.10.2026 14:33:03 CEST | WSA A/S | Press release
Studies across 42 clinics in three countries found conversion was 5 percentage points higher when individual sound preferences were explored, reinforcing the value of helping patients compare distinct sound designs and identify what sounds right to them LYNGE, Denmark – October 12, 2026 – WSA, a leading hearing healthcare group, today announced new clinical study results showing that hearing aid conversion rates were 5 percentage points higher when individual sound preferences were systematically explored during consultations. Conducted across 42 clinics in Spain, Canada, and the US, the studies found that the approach was associated with a greater likelihood of clients purchasing hearing aids. The findings build on the April launch of WSA Sound Preference, a global program that introduced research and clinical tools to help hearing care professionals understand how individual sound preferences influence hearing aid experiences. The new studies demonstrate the practical value of bringi


















